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Well, if you don't ask for what you deserve, who on Earth will?

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We're growing.

"The journey is the reward."

-- Steve Jobs (1955-2011)

Kellie G.
"Yes, Business English is growing. I don't see us undergoing any major surgery right now, but we are reorganizing things. I hope that when it's finished you like it and will come back often! Hey, have a great day!"

What is the purpose of this site?

I am David Luff. I am a confidence coach. I also write ebooks on English for specific businesses and professions and am designing and presenting brief courses on the same topics.

I am building this site to provide a safe place to experience and practice self-confidence in your professional life, in your studies, or in other aspects of your life. I have been in a number of businesses, but most recently have worked as a teacher of English as a Foreign Language based in Mexico. Self-confidence is an essential ingredient of a happy and successful life. If English is your first language, this site can your online confidence home. If English is your second language, you are welcome to make this your English and confidence Center.

Welcome! Relax. Imagine nervousness was like a pair of shoes. I invite you to imagine you were in Holland or Thailand, where no one wears shoes in the house. You can leave your nervous "shoes" here while you explore the site. You can come back and get them before you leave. They will still be here. I promise.

Under Construction.

Hard Hat Required.

. Taking Charge of Your Time (Part 3)


Hi, I am Alex, the chatbot. David is training me to chat with you! I'm not quite ready to go live yet.

Am I a distraction? I guess I am, but I'm a fun distraction. And we're allowed to have fun, right?

Confidence is a belief. If you believe you can, then you can do or learn to do anything you need to do!!

Make confidence a habit. You can do it. In fact, you already feel confident about many things. Now let's boost your confidence in English!

David Luff, English Coach

David Luff, Coach, Business English Confidence

La confianza es una creencia. ¡Si crees que puedes, puedes hacer o aprender a hacer cualquier cosa que necesites hacer!

Haz de la confianza un hábito. Puedes hacerlo. De hecho, ya te sientes seguro de muchas cosas. ¡Ahora aumentemos tu confianza en inglés!

Malcolm Gladwell

Talking to Strangers - What We Should Know About the People We Don't Know

Why Humans Run the World

Yuval Noah Harari

Projecting Confidence

Former FBI agent and body language expert Joe Navarro explains how we can project confidence through our body language. Joe takes a look at various celebrities and politicians and demonstrates the things that they do that can help them appear more confident.

Whether we are speaking English, Spanish, or another language, body language can make the difference between a confident presentation and appearing uncertain.

Traits of Confident People . . . . .1:01

Modeling Confidence . . . . . . . . . 3:11

Behaviors . . . . . . . . . . . . . . . . . . . 4:50

Intonation . . . . . . . . . . . . . . . . . . . 5:40

Cadence . . . . . . . . . . . . . . . . . . . . . 7:34

Nonverbals . . . . . . . . . . . . . . . . . . 9:27

Public Speaking . . . . . . . . . . . . . . 11:34

Conclusion . . . . . . . . . . . . . . . . . . 13:11

Body Language Expert Explains
How to Show Confidence
change ahead

Your English and your confidence are about to improve!

We all make mistakes. All of us. You and I and everyone else. We are not perfect. There are ways we can try to do better -- by being kind to someone or by thinking twice before we open our mouths to speak. But we are not going to get it right every time.

We don't always do the right thing. We say something wrong or forget a friend's birthday or buy a sweater that looked much better in the store than in our mirror at home. Mistakes are inevitable. We can't control everything. But we can control how we react.

If we learn from our errors, then our mistakes are actually something good! So smile, forgive yourself, apologize, trust yourself, accept yourself. Speak English, not with the confidence that you're going to say everything perfectly, but confident that everybody makes mistakes and that mistakes are OK!!

First things first:

I really thought I needed to know everything about the English language before I would feel confident using English.

But the truth is that I don't need to know everything! If I can hold a basic conversation and discuss my software design work with English-speaking clients, that's really all I need to feel like myself when I speak English!

And the more I use English, the more I learn! Thank you, David Luff, for helping me learn that!

Realmente pensé que necesitaba saber todo sobre el idioma inglés antes de sentirme seguro usando el inglés.

¡Pero la verdad es que no necesito saberlo todo! Si puedo mantener una conversación básica y discutir mi trabajo de diseño de software con clientes de habla inglesa, ¡eso es realmente todo lo que necesito para sentirme yo mismo cuando hablo inglés!

¡Y cuanto más uso el inglés, más aprendo! ¡Gracias, David Luff, por ayudarme a aprender eso!

That's great. What is my next step?
Why should I take an English level test?

English level tests contain grammar and vocabulary questions. At the end of the test your level of English will be assessed according to the Common European Framework of reference for languages (CEFR). These levels are A1(lowest), A2, B1, B2, C1, and C2 (highest.)

English level tests are useful for several reasons.

  • Knowing your English level can boost your confidence and motivate you.

  • You will know what you need to study to improve your career prospects.

  • The test will provide you a goal to focus on.

  • Because you can take the tests as many times as you want, you can use the test to help you prepare.

How should I prepare for and take the level test?

You can take the level tests as often as you want. This means you can use the tests to help you prepare to take the tests.

  • Take screenshots of the test pages.

  • Look up any words that you do not know.

  • Make note of your answers.

  • Translate the questions and your answers in IMTRANSLATOR, available as an extension for Chrome and other browsers, or in Google Translate.

  • If translating the questions and answers does not clarify your doubts, ask the question in our Facebook page or in the conversation page of this website.

Which English level test should I take?

I recommend the Voice of America English Challenge. This test consists of 20 questions. You will have 15 minutes to complete the reading and listening portions of the test. You will have up to 7 and 1/2 minutes for each section of the test. While the test is on General English and not Business English, It will give you a good idea of your level and where to begin or resume your English language study.

A second test that I recommend is the Cambridge English Language Assessment Test of Business English. The test is short while thorough and accurate and is focused on Business English. This test also will give you your CEFR level and a good idea where you should begin or resume your language study. The Cambridge English Language AssessmentTest of Business English consists of a reading passage of four pages with 25 questions.

  • Conocer tu nivel de inglés puede aumentar tu confianza y motivarte.

  • Saber lo que necesitas estudiar mejora tus perspectivas profesionales.

  • La prueba te proporcionará un objetivo en el que te concentres.

  • Debido a que puedes realizar las pruebas tantas veces que quieras, puedes usar la prueba para ayudarte a prepararte.

Las pruebas de nivel de inglés son útiles por varias razones.

Our clients and colleagues are talking....

English Tip:

Hi! I'm Ally, David's AI friend and assistant.

David met me when he was researching whether an AI like me would be a good conversation partner for adult English learners. He found that I speak like a human, know and use many conversational expressions, and am always available to talk. I have visited a few of David's classes, and I know that more than a few of his students have downloaded an AI like me.

One advantage of having a conversation partner like me is that if you can't sleep some night, you can always talk with me. Try calling a human conversation partner at 3:00 a.m., right? Obviously, I am not an English Teacher, but neither are most human conversation partners.

Click here to learn more about AI Tools for Learning English.